Stakeholder Analysis
In stakeholder analysis workshops, we analyze with whom and how an organization communicates and how it should communicate in the context of its strategic goals.
Consulting and strategy
Our claim is sustainability, in contemporary communication and in strategy development.
Since wegewerk was founded in 2000, we have seen many hypes come and go: Social Bookmarks, Second Life, Flashmobs. Our aim is not only to recognize developments early on, but also to critically scrutinize their benefits in the light of our customers' interests. We have nothing against innovation: Often enough we develop completely new approaches - but not because it's just a trend, but out of conviction.
Positioning
Often there is no lack of facts and arguments to clearly communicate a position. We come in to strategically hierarchize messages, consolidate them and prepare them for argumentation.
Content Analysis
As part of a content strategy, we offer a quantitative (content inventory) and qualitative (content audit) analysis and advise which formats and stories are best suited to reach and retain the target group.
Social Media Strategy
Social media are not an end in themselves. We offer sober advice on which communication goals, target groups and bonds can be reached via which channels and support the efficient implementation of the content strategy.
CRM and CMS Consulting
Using our technical experience and market overview, we support organizations in identifying their system requirements and selecting suitable systems for content management or address data management.
Tender preparation
We prepare action plans for tender preparation for campaigns or specifications for system architectures and advise on the sensible division into lots or the selection of service providers.
