Médecins Sans Frontières German Chapter Guidelines for action and support in social media monitoring
wegewerk supported Médecins Sans Frontières in the analysis of these social media comments and in the development of editorial guidelines for dealing with hate comments.
For years, Médecins Sans Frontières has been fighting in public and with its own ships for a humanitarian rescue of refugees in the Mediterranean. Since the aid organisation has been making the issue increasingly present in social media, it has been confronted with massive hate speech. wegewerk analysed these social media comments for Médecins Sans Frontières and developed editorial guidelines for dealing with such comments.
Since then, the action guide has not only served the online editorial team of Médecins Sans Frontières as a tool for recognising misanthropic and disparaging posts in good time and countering them: In critical campaign phases and when the topic of sea rescue is running high, our editors also actively support the MSF team in moderating their social media channels.
