Bundesverband Ostheopathie e.V. More within.
NFC stands for Near Field Communication and describes an exciting radio technology standard that makes it possible to trigger functions of a mobile phone or tablet via special contact surfaces. This creates completely new application scenarios for communication in space.
The Bundesverband Osteopathie e.V. (BVO) is one of the largest associations for osteopaths in Germany. In addition to comprehensive services, it offers its members one thing above all: time and cost savings in everyday professional life. Our membership recruitment campaign emphasises this point and creates identification for future and existing members.
Not learnt, now required
Many doctors and physiotherapists practising osteopathy face other challenges in their day-to-day work in addition to providing treatments: setting up a practice, having their own website and legal requirements. There is often little time to take care of these things or to acquire knowledge in non-specialist areas. As a member of the BVO, this is no problem!
"Osteopathy doesn't have a B for bureaucracy"
Our claims are taken from everyday professional life and deal humorously with the fact that the target group cannot know everything. Depending on the application, they can be modularly adapted to marketing, websites or training courses, for example. Our developed style of address and tonality have also been incorporated into the revision of existing member communication.
A new style that was used for the first time for social media, adverts and banners creates the foundation for this. Several people feel addressed by it. In addition to the younger generation who are still in training, ‘Mehr drin.’ also includes established osteopaths.